This week in Media and Society we discussed both old and new media.
I fell that communication is a key part of the human identity. We have been performing this act since the beginning of the age of man, weather it was spoken word, pictures, or written. It is what defines us, or culture and society.
Traditional forms of media (radio, television, magazines, newspapers and books) was one way. Meaning that the procedure controlled the message. The audience did not help shape the message but just listen and absorb it. This made it easy for governments to create propaganda that had people shape the exact opinion they wanted. It help start wars and keep certain groups oppressed by spreading lies.
Today we live in a new dawn of media. We are connected to the information highway 24/7 not only by our computers but by our smart phones, tablets, and mp3 devices. New Media sends out an unlimited amount of messages by an unlimited amount of authors. The audience can choose to be active by commenting or just ignore it entirely. People use social networking to promote their ideas as well as products or services. They get to know their fans by using Twitter, Facebook and yes still MySpace.
I know I use Lady GaGa a lot as an example, but she is just so easy. On the road she posts pictures from her iPhone to better connect with her fans. They admire her and have over 1k in comments while sharing the photos on their own pages. On Facebook alone she has over 52 million followers. Just think of all the people she is reaching every day, hour, minute.
Basically like Heidi Klum would say you are either in or you are out. In order to become successful in the music or entertainment industry, you have to have a great project and web presence. If you aren't out their constantly engaging with people, no one will care about you. So you must be aware of what you do, because once it is out there you can't take it back.
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